We can work in any type of environment and this would really be something to be decided by you and in conjunction with your CMO leadership once we began. As we get going and see what works — for example, perhaps trade shows become a heavy focus, or social media/digital marketing are the big drivers of ARR growth — then we may recommend hiring a marketing professional that specializes in that required skill set. This helps drive continuity and consistency as well as lower average costs. Alternatively, some clients prefer to keep their marketing function outsourced in order to remain dynamic and flexible to adjust to evolving circumstances. This is something that would need to be calibrated and figured out once an engagement has begun.