What expectations should I have about the amount of time we will spend together, services provided, etc?
All of Upbeat’s engagement tiers include the standard set of services that are listed at upbeatinnovation.com/services. Our engagement model enables us to provide the full stack of marketing agency services and the pricing level just determines “how much” you get. Just as a full-time employee would have a limited number of hours in the day to accomplish tasks, we manage bandwidth to fit the investment level.
In order to contain costs, we assign an Associate CMO to engage with every client. These are professionals with significant marketing leadership experience as well as a strong track record of tactical marketing success. Douwe Wester, Upbeat’s CMO, would be involved in your account and likely will participate as part of your leadership team — but much of the day-to-day engagement and tactical execution will be driven by an Associate CMO.