A full engagement includes three parts: marketing leadership, inbound marketing, and account-based marketing . Marketing leadership will be led by an Associate or Executive CMO, depending on your request and requirements, to lead overall strategy and manage your team of specialists. Both inbound and account-based marketing will include a wide variety of agency services such as copywriters, graphic designers, video content creators, automation specialists, website developers, etc. These resources can be scaled up and down at no additional cost, to best suit your organization’s marketing needs.