The average tenure of CMOs with B2B SaaS companies under $50M ARR is between 8–18 months. The reality is that it’s very hard to count on people or companies for a long-term commitment in today’s employer/employee relationship. Equity-based compensation with longer vesting schedules can help with this, but for that to be meaningful it can get expensive. Our CMO can grow with your team and stay with you as long as there is a need, and it’s a good fit. Our experience has shown us that the type of marketing leadership requires for growing companies changes dramatically over time, so it’s hard to assess whether the CMO hired today will still be the right CMO 2–3 years from now.
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