Does Upbeat’s cost include non-agency related spending on marketing such as paid media or event costs?
No it does not. Our fees will cover our services, and foundational one-time costs but will not cover promotional costs like advertising campaigns, events, or your marketing tech stack. However, we will create a marketing budget that will include these additional costs in order to ensure your company stays within budget. Additionally, Upbeat is very ROI driven and will audit these additional line items to ensure they are actually beneficial to your marketing strategy.