Growing startups, scale-ups & corporate Ventures since 2013

With 15 years of hands-on experience, we remain actively involved in the nitty-gritty aspects of these businesses. Our cumulative expertise and insights, gained over a decade and a half, equip us to contribute valuable knowledge and guidance to any venture.

We Boost Our Clients’ Bottom Line by Optimizing Their Growth Potential.

As a leading B2B marketing consulting firm, we specialize in empowering businesses to connect, engage, and grow their relationships with other organizations. Our primary focus is on delivering innovative and tailored strategies that drive measurable results for our clients, helping them achieve their objectives in today’s competitive marketplace.

With years of experience in the B2B marketing landscape, our team of dedicated professionals understands the unique challenges faced by businesses targeting other organizations. We combine our knowledge and expertise with cutting-edge technologies and data-driven insights to create customized marketing plans that cater to each client’s specific needs.

We truly believe that entrepreneurs are the driving force behind necessary change, I’m dedicated to helping them grow and succeed. With years of experience in driving business growth through experimentation and data-driven strategies, I understand that entrepreneurs require guidance to stay ahead of the curve.

Whether it’s by providing fresh solutions or connecting them to potential clients and other entrepreneurs, I’m committed to helping entrepreneurs achieve their goals. Our passion lies in fine-tuning the engine of success and building a foundation for personal and business growth.

Douwe Wester
Founder UpBeat & Full Funnel Expert

Our Mission

Our mission is to inspire and guide entrepreneurs to solve problems, build exceptional products, and grow their businesses, thus changing millions of lives worldwide. I focus on using innovative methods to educate and attract customers, creating optimal team structures, and fostering a creative environment for testing new ideas and boosting learning capacity.

I use a goal-oriented and data-driven approach to increase accountability, providing coaching, training, advice, and interim options to leverage our experience and help entrepreneurs succeed. Our areas of expertise include strategy, OKR, SaaS, marketing, growth hacking, Lean Startup, and customer development.

What makes Upbeat different?

Drawing upon our entrepreneurial experience, we possess a deep understanding of the marketing and sales dynamics involved in high Annual Contract Value (ACV) enterprise products. We are well-versed in the research and assessment procedures, the internal decision-making protocols within purchasing committees, and the necessary approval workflows.

Leveraging our extensive background, we excel at creating opportunities in these market segments and effectively influencing decision-making processes.


While we could help many B2B business, since 2007 we focus exclusively on two verticals: high-value B2B tech (enterprise SaaS, blockchain technology, hardware) and service-based companies (software development, consulting, cybersecurity, DevOps as a service, etc). 


We were and still are “in the trenches”, know the lowdown of these businesses, so you’ll get access to 30+ years of our combined experience and knowledge.

We believe that the real growth can only be driven in-house. You need to have people who are in the trenches every day, talking to customers, experiencing the sales hurdles, refining the messages and positioning.


We join your team as external marketing advisors, provide consistent support and training including step-by-step playbooks, templates, marketing and sales dashboards, tech stack and process maps.

As a result, you get an evergreen in-house growth engine.

Team work discussion

15+ Years

of experience


Teams helped


Businesses Helped

Let’s Supercharge Your Growth